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VIP Voice is an online research community that’s part of The NPD Group. The NPD Group, founded in 1967, provides market information and advisory services to help companies make better business decisions.

They conduct more than 12 million surveys each year.

People like you complete these surveys to share their opinions. Companies use the survey information, plus information we get from retailers, to improve decisions throughout the business process: strategic planning, product development, marketing, sales, and measuring results.

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