• About Nielsen Homescan
  • HOW IT WORKS
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The Nielsen Homescan Consumer Panel is made up of thousands of households across the country that have chosen to have their say and make a difference, while earning great rewards.

By scanning the bar-codes on their purchases and completing opinion surveys, Homescan panelists truly make their opinions count in the Canadian marketplace, by influencing product manufacturers and retailers.

The Nielsen Company is the world's leading provider of marketing information, audience measurement, and business media products and services.

Nielsen Homescan is owned by the Nielsen Company, the world’s leading marketing and media information company.

The Nielsen Company has been analyzing purchase behaviors and consumer opinions in Canada since 1944.

They established the Homescan Consumer Panel in Canada in 1994 and now have over 12,000 members tracking their purchases and influencing tomorrow’s products.

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries.

By joining the Nielsen consumer panel, you will have the ability to influence the products you see on store shelves when you go shopping.

Click on the button below to join Nielsen Homescan